ABOUT US_
At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.
We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 500 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.
THE ROLE_
The Head of Client Strategy plays a leading role in driving strategic excellence across Talon's client and agency partnerships. The role leads the development of innovative, tailored approaches that address clients' business challenges, uncover new opportunities and support commercial growth, ensuring clients realise the full potential of their OOH investments.
Looking across Talon's full client portfolio and the wider media landscape, the Head of Client Strategy identifies emerging opportunities, anticipates industry challenges and develops proactive initiatives that benefit clients across the business. Working closely with the Heads of Client, Business Directors and specialist business units (SBUs), the role brings together expertise from across Talon to deliver ambitious strategic projects and solutions.
Reporting to the Chief Client Officer and sitting on Talon's Extended Leadership Team (ELT), the Head of Client Strategy leads and develops the Client Strategy function whilst contributing to the wider direction of the business. A key responsibility is championing excellence in strategic planning, developing the skills, knowledge and capabilities of teams across Talon.
This role also represents Talon externally through thought leadership, industry events and networking, strengthening our reputation as a leading OOH agency.
A DAY IN THE LIFE_
Client Growth & Strategic Development
- Drive strategic growth across Talon's client portfolio, working closely with the Heads of Client and Business Directors to identify priority accounts and opportunities for enhanced strategic
engagement.
- Build and nurture senior client and agency relationships, acting as a trusted strategic advisor and supporting teams in articulating the value and effectiveness of OOH.
- Lead the development of bespoke, insight-led strategic initiatives that respond to clients' business challenges, maximise the effectiveness of their OOH investments and unlock new commercial opportunities.
- Partner with client teams on high-value strategic projects, providing senior expertise, fresh
perspectives and compelling solutions that go beyond day-to-day planning requirements.
- Identify opportunities to broaden client engagement with Talon's full suite of capabilities, working closely with specialist teams including Effectiveness, Grand Visual and Programmatic to develop integrated, value-driven propositions.
Strategic Planning Excellence & Team Development
- Champion excellence in strategic planning across Talon, establishing clear expectations for
insight-led thinking, strategic rigour and the quality of client recommendations.
- Act as a senior strategic sounding board for Planning teams, helping elevate approaches to briefs, challenge conventional thinking and ensure recommendations are rooted in client objectives and measurable outcomes.
- Work with the wider leadership team to identify knowledge and capability gaps, developing training, resources and initiatives that strengthen strategic thinking and planning expertise across the business.
- Build understanding of the wider media landscape, cross-channel dynamics and emerging industry developments, ensuring teams are equipped to provide informed, forward-thinking advice to clients.
- Foster a culture of curiosity, innovation and knowledge-sharing, ensuring successful strategic approaches and learnings are shared and applied across teams.
Market Intelligence, Innovation & Future-Facing Strategy
- Maintain a holistic view of client, category and industry trends, proactively identifying emerging
challenges and opportunities that could influence client investment and strategic direction.
- Anticipate the impact of wider market developments, including evolving consumer behaviours, legislation, economic conditions and the changing media landscape, translating these into proactive strategic responses.
- Identify common challenges and opportunities across clients, agencies and categories, developing scalable strategic initiatives, insights and solutions that can be leveraged across the business.
- Work collaboratively with specialist teams, media owners and industry partners to develop innovative approaches that challenge conventional thinking, demonstrate the evolving role of OOH and unlock new opportunities for clients.
Industry Leadership & External Engagement
- Play a leading role in strengthening Talon's external profile as a strategic thought leader and
authority within the OOH and wider media industry.
- Collaborate with the Comms & Marketing team to shape and deliver thought leadership initiatives, industry commentary, PR opportunities and events that showcase Talon's strategic expertise.
- Actively represent Talon at relevant industry events, conferences, panels and client forums, building relationships and contributing informed perspectives on the future of OOH.
- Develop compelling, insight-led narratives and perspectives that help shape industry conversations, inspire clients and reinforce the value of OOH within the wider media mix.
Department Leadership, Collaboration & New Business
- Lead and develop the Client Strategy function, setting a clear vision, priorities and direction for
the team while supporting professional development and high performance.
- Work collaboratively with Heads of Client, Business Directors and the wider Extended Leadership Team to ensure strategic priorities are aligned with client needs and Talon's wider commercial objectives.
- Support new business opportunities and pitches, providing senior strategic direction and developing compelling propositions that demonstrate Talon's expertise and differentiated offering.
- Champion Talon's values and contribute to a collaborative, ambitious and high-performing culture across the business.
WHAT WE'RE LOOKING FOR_
💥 Bold Skills
- Outstanding communication, presentation and storytelling skills, with the confidence and
credibility to engage senior stakeholders, lead strategic conversations and represent the
business externally.
- Naturally curious, proactive and forward-thinking, with a passion for innovation, challenging
established approaches and anticipating the evolving needs of clients and the wider industry.
🤝 Human Skills
- An inspiring and collaborative leadership style, with experience of developing talent, elevating
strategic capabilities and influencing teams across different departments.
🧠 Smart Skills
- Exceptional strategic and analytical thinking, with the ability to translate market intelligence and
business challenges into compelling, actionable recommendations.
- Deep understanding of the OOH industry and wider media landscape, including emerging
technologies, measurement approaches and cross-channel planning considerations.
AS WELL AS_
- Extensive experience in a senior strategic planning or client strategy role within the OOH/agency landscape, with a proven track record of developing impactful strategies that drive client and commercial growth.
- Strong commercial acumen, with demonstrable experience of identifying growth opportunities, developing innovative propositions and influencing senior client decision-making.
- Highly organised and solutions-oriented, with the ability to balance longer-term strategic
priorities with hands-on involvement in high-value client projects and business opportunities.
WHY US_
“The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon
OUR VALUES AND HOW WE WORK TOGETHER_
WE ARE BOLD_
As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
- We embrace change
- We challenge respectfully
- We lead the way
WE ARE HUMAN_
We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
- We value collaboration and togetherness
- We are empathetic
- We embrace individuality
WE ARE SMART_
Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
- We grow and learn
- We are trusted
- We are mission possible
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.