ABOUT US_
At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.
We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.
Evolve OOH is part of the Talon Group and is a global outdoor media agency whose vision is to evolve the OOH medium through pioneering, results driven tools, team experience on a global scale, and a passion for creativity.
THE ROLE_
The VP, Client Strategy will have ultimate responsibility for ensuring their group of Agencies/Clients are receiving the highest level of client service and best in class international OOH planning and buying. Working across your agency group, the VP will be responsible for the delivery of forecasted revenue and commercial targets and will be required to create and implement strategies to drive growth across their agency roster.
The VP will be responsible for building strong relationships with all key agencies and client stakeholders and driving growth through leveraging new and established relationships to uncover new commercial opportunities for the business.
In this role, the VP will be required to work with their team to create bespoke programs of engagement in line with our client and agency strategy. They will support, coach and mentor team members to ensure that they too are delivering in their roles, whilst also being a key point of escalation, resolving client servicing issues and client/campaign challenges effectively and continually improving business outcomes for our clients.
This role works closely with, and reports into, the CCO (International), with its key focus being to drive commercial growth by ensuring that client and agencies continue to see Evolve/TI as THE best OOH agency globally due to on our market leading client service, results driven strategic planning capability and our global OOH expertise.
A DAY IN THE LIFE_
Client Service Excellence:
- Overall responsibility for the day-to-day running of your team/group of agencies and for positive feedback in annual agency surveys.
- Work with the team to create annual agency business plans that will deliver growth for Evolve/T.I.
- Work with the team to ensure the team successfully deliver high quality, strategic and successful international and UK client campaigns across your agency group.
- Create and help deliver quarterly inspiration sessions and international content across key agency groups to help drive growth in OOH revenue.
- Ensuring team put effectiveness at the core of their planning and include research solutions within responses to briefs.
- Responsible for ensuring the team deliver regular market updates and new OOH opportunities to clients.
- Be the point of escalation and support team in resolving all major client servicing issues within teams, to the mutual benefit of all parties.
- Build strong relationships with the senior management team across all your agencies, spending time face-to-face time with key contacts on a regular basis.
- Responsible for generating and delivering annual forecast and hitting commercial targets across agencies/clients.
- Responsible for ensuring the team provide accurate monthly and quarterly forecast updates for your agencies/client groups.
- Support team in identifying new opportunities for clients/agencies that will help deliver growth for existing clients.
- Create/leverage agency relationships to identify potential new business initiatives/new income opportunities that can increase revenue for Evolve (i.e. working with different agency departments across other media, with mobile teams or creative agencies etc.).
- Overall responsibility for delivering on diversified revenue
- Work with CCO to drive Evolve business initiatives, taking the lead on specific projects when required. (i.e. pitches, new revenue opportunities, conferences, Inspiration sessions etc.)
- Work with CCO in constructing and reviewing the annual agency Be responsible for implementing specific changes/initiatives resulting from the annual agency survey.
- Be comfortable and capable of communicating and negotiating at a senior level across your agency group.
- Work with the CCO on compiling and implementing a hospitality/entertainment plan for key clients to maintain relationships.
- Work with CCO on future structural changes and recruitment requirements and needs across the teams.
- Participate in projects and initiatives which drive the Talon group commitment to positive social and environmental e.g., charity partnerships, volunteering, carbon offsetting etc.
- Work with Senior Management team to help ensure the best possible culture and tone is set throughout the business.
Product:
- Responsible for ensuring the team promote and use the Evolve/Talon technology and data stack and that all team outputs include a strategic response to brief with relevant data and insights included.
- Work closely with Talon’s tech team and CCO to develop our international PrOOH / Automation Lead, champion, and educate Evolve/TI’s planning teams and agencies about this opportunity to ensure improved planning efficiencies, greater campaign effectiveness and generate business/retained margin growth.
- Work closely with CCO to guide/lead the strategic approaches for briefs for key clients, new business, or where there is a high earning
- Work closely with CCO to create and deliver proactive proposals, tailored to key client categories that can then be shared across agency and client groups.
- Be accountable for ensuring the creation of award worthy work, with a focus on effectiveness to drive stronger outcomes for clients and in turn, award wins internationally.
WHAT WE'RE LOOKING FOR_
💥 Bold Skills
- Fearless prioritiser – You don’t just manage a to-do list, you own it.
- Proactive problem-solver – You spot issues before they become problems.
- Confident communicator – Whether it’s a boardroom or a quick Teams message, you speak with clarity and purpose.
- Decisive under pressure – You stay cool, calm, and collected when things get busy.
🤝 Human Skills
- Empathy in action – You understand people, not just processes.
- Relationship builder – You’re the friendly face and trusted go-to for colleagues and clients alike.
- Discreet and dependable – You handle sensitive information with care and integrity.
- Team player with heart – You lift others up and celebrate shared wins.
🧠 Smart Skills
- Digitally savvy – You’re fluent in Outlook, Teams, Excel, and whatever else keeps the day running.
- Organisational ninja – You juggle calendars, travel, and tasks like a pro.
- Detail-obsessed – Nothing gets past you. Ever.
- Strategic thinker – You don’t just do the task—you understand the why behind it.
- Extensive OOH planning experience and relevant market
- Versatility to work and travel across multiple
- A solid understanding of the International OOH landscape and established relationships with Media Owners.
- Experience in OOH, DOOH strategic planning, programmatic buying and creative
OUR TEAM_
Evolve OOH/Talon International is a truly international team. Thanks to all our different backgrounds we provide a truly holistic approach to international OOH, something that makes us. Because we are international, we manage a huge pool of clients and manage campaigns in different part of the world. While we are very hardworking, we always make sure to have fun and support each other in the process.
WHY US _
“The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon
OUR VALUES AND HOW WE WORK TOGETHER_
WE ARE BOLD_
As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
- We embrace change
- We challenge respectfully
- We lead the way
WE ARE HUMAN_
We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
- We value collaboration and togetherness
- We are empathetic
- We embrace individuality
WE ARE SMART_
Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
- We grow and learn
- We are trusted
- We are mission possible
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.