ABOUT US_
At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.
In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
Evolve OOH is part of the Talon Group and is a global outdoor media agency whose vision is to evolve the OOH medium through pioneering, results driven tools, team experience on a global scale, and a passion for creativity.
THE ROLE_
As Programmatic OOH Director, you will be responsible for developing and implementing our programmatic digital out-of-home (PrOOH) strategy, managing platform relationships and collaborating with internal teams and external clients to deliver data-driven OOH campaigns. You will act as a thought leader, educating both internal and external stakeholders on the benefits of programmatic OOH; while ensuring campaigns are executed efficiently and effectively.
A DAY IN THE LIFE_
As Programmatic OOH Director, you will be accountable for the following deliverables:
Strategic Leadership & Growth:
- Develop and execute the agency’s programmatic OOH strategy, ensuring alignment with broader digital and OOH initiatives.
- Lead the adoption and expansion of programmatic OOH within Evolve, working closely with senior leadership to define growth targets and revenue objectives.
- Identify new business opportunities, working with internal planning and trading teams to integrate programmatic solutions into client strategies.
- Serve as the agency’s thought leader on programmatic OOH, keeping up to date with industry trends, technological advancements, and market dynamics.
Campaign Management & Execution:
- Work closely with planning teams to oversee the end-to-end execution of programmatic OOH campaigns, from planning and activation to optimization and reporting.
- Develop and implement best practices for programmatic buying, ensuring efficient use of DSPs, SSPs, and data integrations.
- Work closely with planning teams to monitor campaign performance, leveraging data insights to optimize efficiency, targeting, and effectiveness.
- Alongside planning teams and Strategy Director, identify opportunities to collaborate with digital teams within agencies to integrate programmatic into wider omnichannel strategies.
Technology & Partner Management:
- Work with Talon’s tech/data team to manage and maintain strong relationships with key programmatic partners, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data providers.
- Identify new technologies, platforms, and/or data providers that could enhance targeting, measurement, and campaign effectiveness.
- Ensure compliance with industry standards and best practices related to data privacy, viewability, and brand safety.
Client & Stakeholder Engagement:
- Act as the primary programmatic OOH advisor for clients, educating them on the benefits, mechanics, and ROI of programmatic OOH.
- Develop training programs and materials for internal teams and external clients to increase awareness and understanding of PrOOH.
- Where relevant, lead client pitches and presentations, demonstrating how programmatic can enhance OOH performance and integrate with digital strategies.
Data & Measurement:
- Work with Talon PrOOH team and PrOOH partners to implement campaign measurement frameworks for programmatic OOH within Evolve, helping to ensure robust tracking, attribution, and reporting.
- Understand what data is available to Evolve across markets via Talon’s own DMP or PrOOH partners that can enhance our OOH planning through leveraging real-time data and audience insights.
- Work closely with Talon’s effectiveness team to develop compelling case studies and proof points demonstrating programmatic OOH’s value.
WHAT WE'RE LOOKING FOR_
Essential:
- 5+ years of experience in programmatic advertising. PrOOH experience would be beneficial but not essential.
- Strong knowledge of programmatic OOH buying platforms, including DSPs (e.g., The Trade Desk, Hivestack, Vistar Media) and SSPs (e.g., Place Exchange, Broadsign).
- Experience in developing and executing programmatic strategies within an agency or ad tech environment.
- Understanding of data-driven audience targeting, measurement methodologies, and attribution models for DOOH.
- Excellent stakeholder management and communication skills, with the ability to educate and influence both internal teams and clients.
- Ability to analyze campaign performance data and optimize in real-time.
- Strong grasp of OOH and digital media landscapes, with a deep understanding of how programmatic OOH could fit within omnichannel strategies.
- Proven ability to develop partnerships with technology providers and drive innovation.
- Experience in training and upskilling teams on programmatic capabilities.
Also Desirable:
- Experience working within an OOH agency or media owner.
- Experience of working across international markets.
OUR TEAM_
Evolve OOH/Talon International is a truly international team. Thanks to all our different backgrounds we provide a truly holistic approach to international OOH, something that makes us. Because we are international, we manage a huge pool of clients and manage campaigns in different part of the world. While we are very hardworking, we always make sure to have fun and support each other in the process.
OUR VALUES AND HOW WE WORK TOGETHER_
WE ARE BOLD_
As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
- We embrace change
- We challenge respectfully
- We lead the way
WE ARE HUMAN_
We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
- We value collaboration and togetherness
- We are empathetic
- We embrace individuality
WE ARE SMART_
Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
- We grow and learn
- We are trusted
- We are mission possible
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.