ABOUT US_
ABOUT TALON
At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients. In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.
ABOUT GRAND VISUAL
Grand Visual was formed in 2005 and acquired by Talon in 2019 as the Creative arm of the group, focusing wholly on delivering best in class creative services, and maximizing media value to the Global OOH market. Our clients include: Disney, Nike, Google, Microsoft, Netflix, Amazon, PepsiCo and Proximo Spirits. We also work through the Talon US agency partners such as Havas, Stagwell, dentsu, OMG and MediaPlus, and with creative agencies up and down the country.
Our team of experts have been crafting compelling stories for leading agencies, brands and audiences all around the world for over 19 years, delivering projects in the USA for 12 of those. From murals, to experiential, interactive digital experiences and data driven creative our team ideate, develop, manage and produce campaigns seen by millions of people around the world.
THE ROLE_
We are seeking an SVP of Creative Strategy to lead our New York office. This role will be instrumental in driving creative excellence, business growth, and expanding Grand Visual's footprint in the US and Canada. Reporting to both Grand Visual’s Managing Partner and Talon NA CEO, the SVP will oversee creative strategy, foster key client relationships to drive revenue through organic growth and new business and lead a team to deliver innovative, high-impact OOH campaigns.
RESPONSIBILITITES AND RELATIONSHIPS_
Creative Leadership & Strategy
- Lead and inspire the US creative team, setting the strategic direction for creative OOH campaigns and ensuring all creative work meets the highest standards.
- Develop and execute creative strategies that align with clients' business goals and drive measurable success.
- Collaborate with the UK and global teams to deliver cohesive and scalable creative strategies that are impactful and relevant across markets.
Client & Stakeholder Management
- Serve as an escalation point for clients, ensuring long-term partnerships and delivering client satisfaction.
- Work closely with the GV client service and Talon planning team to present and sell creative ideas that maximize client investment and media value.
- Build and maintain strong relationships with suppliers, media owners, and external partners to enhance creative opportunities.
Business Development & Growth
- Drive the growth of Grand Visual in the US and Canada by identifying and securing new business opportunities across industries.
- Collaborate with the Talon US team to expand our market presence and elevate the Grand Visual brand in North America.
- Ensure financial targets are met through strategic leadership, business acquisition, and delivering profitable creative solutions.
Team Development & Mentorship
- Lead, mentor, and develop the US creative team, ensuring a culture of innovation, collaboration, and professional growth.
- Foster a collaborative work environment, ensuring seamless integration with UK and global teams to maintain consistency in creative output.
Innovative OOH Solutions
- Leverage in-depth knowledge of the OOH landscape to push boundaries and deliver cutting-edge creative solutions, including AR, digital, and experiential.
- Stay ahead of industry trends, identifying opportunities to implement new technologies and media solutions in creative projects.
International Expansion
- Support Grand Visual’s strategy by driving efforts to expand our international offering, with a focus on delivering creative excellence in new and emerging markets.
- Collaborate with global teams to ensure consistent and innovative creative strategies that resonate on a global scale.
WORKING HABITS AND CORE SKILLS_
- 10+ years of creative strategy experience in OOH or related industries.
- Proven track record of leading creative teams and delivering high-impact, innovative OOH or experiential campaigns.
- Strong business development and client management skills, with the ability to foster long-term relationships and drive growth.
- In-depth knowledge of the US OOH landscape and a strong network of industry contacts.
- Exceptional leadership and mentorship abilities, with a focus on team growth and development.
- Creative thinker with a strategic mindset, capable of delivering innovative, data-driven solutions across all OOH platforms.
- Experience working within a global framework and collaborating with international teams.
YOUR EXPERIENCE AND QUALIFICATIONS_
- Candidates should be able to support and challenge the current status quo and provide teams with compelling and innovative opportunities.
- Excellent sales skills and marketing/media/events/experiential market knowledge.
- Excellent communication skills
- Demonstrate strong organizational skills with an excellent attention to detail.
- Exceptional verbal and written communication and presentation skills.
- Experience working in a busy, demanding, and pressurized environment.
- Driven and self-motivated to deliver results.
- Flexibility and willingness to embrace change and new opportunities.
- Full understanding of Talon’s philosophy and specialist business unit’s offerings and their benefits vs our competitors
OUR VALUES AND HOW WE WORK TOGETHER_
WE ARE BOLD_
As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
- We embrace change
- We challenge respectfully
- We lead the way
WE ARE HUMAN_
We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
- We value collaboration and togetherness
- We are empathetic
- We embrace individuality
WE ARE SMART_
Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
- We grow and learn
- We are trusted
- We are mission possible
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.